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Growth Strategies / Marketing

How to Engage Bloggers to Build Your Following

Data & Featured Lists Editor
Opinions expressed by Entrepreneur contributors are their own.

Blog reviews aren't just powerful -- they're a budget-friendly advertising tool. Peter Gasca, founder of toy company Wild Creations, reveals how he underestimated the power of bloggers in his recent article How an Al Roker Segment Couldn't Match the Marketing Power of This.

The strategy still requires careful planning, however. In this Google Hangout, he reveals three tips to maximize the blogosphere for promotions.

Related:

7 Ways to Get Bloggers Buzzing About Your Brand

How to Tap Into Mom-Centric Mobile Marketing

How Starting With a Small, Niche Audience Can Have a Huge Impact