Design a Workspace to Spark Extreme Creativity
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A walk-through of New York's The Wonderfactory shows that the coolest office spaces are more than just a collection of foosball tables, tech gadgets and colorful furniture. Co-founder David Link says every square inch of the digital marketing agency's office was designed with purpose: to inspire creativity and encourage collaboration.
This open office tour reveals how design can embody a company's values and foster a positive work culture. Watch this short video to learn more.
Before entering the Wonderfactory office, visitors step out of the elevator and into a small room that seems to have no door. Only after pulling a mysterious cord does an opening in the shelves appear, allowing visitors into the Wonderfactory office. The entryway sets the tone for clients -- and for staff – that they have permission to think differently.
Visual cues, like a band of wood that starts in the founders’ offices and is echoed in the floorboards and desks, signals to the team that everyone is connected.
Staffers and even freelancers are encouraged to place an action figure that they feel represents them on these shelves, giving everyone an opportunity to contribute creatively to the space around them.
These whimsical Mary Poppins-inspired umbrellas help set the stage for creative thinking in a room that also features a bar and a video game center.
This pillow-strewn space encourages staffers to change their posture in order to change their perspective when brainstorming.
In the 'Hell Room,' chairs are stiff and uncomfortable to discourage long and pointless meetings.
This vintage-inspired space can’t be booked, meaning staffers always have a place to which they can escape, paging through a book or dashing off notes on the piano to spark new ideas.