For Some, Business Search Starts at Annual International Franchise Expo

Former Staff Writer
5 min read

The franchising industry continues to grow steadily and remains a popular onramp to entrepreneurship. But with thousands of franchises across the U.S. in diverse sectors like fast food and home repair, it can be hard to find the business that’s right for you. 

To this end, the International Franchise Association is aiming to connect prospective entrepreneurs with top franchise executives at its 23rd annual International Franchise Expo (IFE), held June 19 to 21 at The Javits Center in New York City. Roughly 450 brands will be in attendance -- from household names like 7-Eleven and Cinnabon to quirky concepts like Kono Pizza, which sells pizza in a cone.

Related: Will Taco Bell's Latest Mashup Be a Hit?

After touring the booths, event-goers can attend a wealth of seminars to help them better run their potential franchise, learning about running a business in diverse communities, strategies for growth and the do’s and don’ts of social media.

Show manager Joel Goldstein told at last year’s exhibition that franchising offers an opportunity for both young people coming out of college “looking to buy a job” as well as retirees “who are looking for a second act.”

“If you can match your budget and your skill level to a concept that makes sense for what you want to do for the next 20 years,” says Goldstein, “it’s really a great opportunity to get into something that’s already built.”

Related: Franchise Players: Wayback Burgers Franchisee on the Power of Customer Service

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