International Franchise Association

Why Franchises Have Discovered Food Trucks

Former Staff Writer
4 min read

When even sit-down dining institutions like TGI Fridays are hitting the road with food trucks, it’s undeniable that the trend has spread to the franchise world in a major way. 

Enter The Original Soupman. Having risen to prominence with the now-infamous shout-out on Seinfeld, a business that started as a single Manhattan storefront has spun off into a $2.38 million business that includes franchises and a line of packaged soups at grocers and stores like Wal-Mart.

While franchises are still just a fraction of the company’s revenues, CEO Lloyd Sugarman explained in this video from last year’s International Franchise Expo how souped-up franchised trucks could create a low-cost option for entrepreneurs and help the brand grow. This year, the SoupMobile venture will be championed by former athlete Shaquille O'Neal as the company’s partner and strategic adviser. 100 additional vehicles are planned by 2019. 

Food trucks could provide an important pivot for food businesses of any type. Watch Sugarman discuss the initiative in greater detail in this video. 


For Some, Business Search Starts at Annual International Franchise Expo

Potential Franchisees: The Right Way to Ask 'How Much Money Can I Make?'

Franchise Players: A 'Fatherpreneur' on Incorporating Family Into Your Business

Related Book: Start Your Own Food Truck Business




More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.