Top Trending: 14 Ways to Improve Your Self-Discipline (Infographic)

How This French Fry Franchise Spreads Its Quirky Company Ethos Via Mobile Gaming

  • ---Shares

Communicating your company ethos to easily distractible millennials can sometimes feel like an uphill battle. 

Which is precisely why French Fry Heaven -- the Jacksonville, FL-founded franchise -- has created its very own mobile game to educate consumers about the company’s distinctive look, gourmet ingredients and unique terminology.

Additionally, the game also serves as an attention-grabbing training instrument for incoming employees, says the chain’s founder and CEO, Scott Nelowet. “I can do online training, I can do classes, I can do spreadsheets, a handout -- like everybody else does,” he said, “but this generation learns through gaming.”

Hear more from Nelowet about how franchisees can harness other social tools to maximum impact in this short video.

Related: 

Why Franchises Have Discovered Food Trucks 

For Some, Business Search Starts at Annual International Franchise Expo

Find the Right Franchise for You

Complete our short quiz to pinpoint your perfect franchise match.
Find Your Franchise
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.