National Small Business Week

What Truly Authentic Companies Know

Former Staff Writer
2 min read

The way your company is perceived by the public is almost always a reflection of what’s going on in the inside, says Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina.

That’s an important lesson for busy companies who don’t work hard enough on crafting a positive staff culture or who confuse authenticity with some sort of marketing message. Spring says that true ‘realness’ emanates from a company’s core, and impacts everything you do, including the products and services you create.

She suggests businesses be firmly rooted in their convictions and think about how they impact every exchange -- “from the administrative assistant picking up the phone to the boss actually sharing a presentation.” Setting expectations empower staffers to help you build the company you want to lead.

Hear more from Spring in this short video.

Related:

SBA Chief: The Secret to Being a Good Boss Is Being a Good Cheerleader

Starting Up? Here's Where You Should Put Your Money First

Need to Privately Instant Message Your Entire Team at a Conference? Try This Slick App

 

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals