When Testing New Ideas, Keep Simplicity and Your Ego in Check

  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

Entrepreneurs are often advised to dream big and surround yourself with people who always root for your success. But when it comes to testing new products and ideas, Adam Callinan suggests a different approach: keep those who always boost your ego out of the process.

“Yes, take the positive feedback from your parents with a grain of salt,” he writes in Test Your Idea With These Simple and Inexpensive Steps.

In this Google Hangout, the co-founder of BottleKeeper and founding partner of Beachwood Ventures reveals how to test the market value of a new business idea on anyone. He says this critical exercise is the only way to bring out "the moment of truth."

Related: When Ego Is the Enemy

Find the Right Franchise for You

Complete our short quiz to pinpoint your perfect franchise match.
Find Your Franchise
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.