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Worried About Your Competition? Worry About This Instead.

Watching the competition closely? You’re likely missing the larger picture.

Big ideas won’t likely come from keeping up with the Joneses. Instead, look to other industries to get a sense for how needs are changing and benefit from the latest thinking, says Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina. This strategy can help you keep a fresh perspective and stay distinctive, giving you the edge you need to draw the clients you want.  

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