My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Restaurants

This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry

Senior Entrepreneurship Writer at CNBC
6 min read

Brian Bordainick doesn’t cook. But, in 2012, he left what he admits was a “cush” job in education technology to start a food business. Understandably, Bordainick’s friends were pretty blunt with him, calling it the dumbest idea he ever had.

Just shy of two years later, Bordainick’s dumb idea is looking pretty clever.

This New Orleans Start Up Is Turning The Tables On The Restaurant Industry - Dinner Lab

Image credit: Jason Martin | omnoculus.com

New Orleans-based Dinner Lab is a membership-based pop up, data-driven dining experience. Chefs prepare meals in underutilized, non-traditional dining areas. Guests are asked to rate each course and accompanying cocktail. The responses are compiled, organized and used to form guidance for future meal events.

Since launching in August of 2012 in Bordainick’s basement apartment, Dinner Lab has grown to nearly 60 full-time employees, hundreds of part-time servers and brings in between $3.5 and $4.8 million in annual revenue. Dinner Lab just secured $2.1 million in venture funding.

And, no, Bordainick doesn’t do any of the cooking himself.

This New Orleans Start Up Is Turning The Tables On The Restaurant Industry - Dinner Lab Menu

Image credit: Jeff Thibodeau

Bordainick was a “Hamburger Helper baby,” but growing up his most precious memories were at dinner tables with his diverse group of friends, breaking the Ramadan fast, having a Feast of the Seven Fishes Dinner on Christmas Eve and hearing the stories that come along with being served such culturally authentic meals.

The newest iteration of the Dinner Lab brand will be a brick and mortar restaurant, opening in the second quarter of next year. From Bordainick’s basement to pop-ups to an actual restaurant, the only consistency with Dinner Lab is change.

“We bake in that experimentation into everything we do,” said Bordainick. “We are always experimenting and tweaking because we are trying to provide a better product.”

Related: 
In New Orleans, 'Tis the Season for Startups
Food Trucks Share Social Media Secrets
How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur