The 3 Most Important Elements of a Great Blog Post

Entrepreneur Staff
Director of the Entrepreneur Partner Studio
3 min read

Entrepreneurs need to market their startups. One way to do that is by blogging. But not every business owner knows what a great blog post looks and reads like -- one that will be read and shared online.

Thankfully, online marketing expert Neil Patel knows. In this video, Patel explains the three must-have elements of any blog post:

1. An engaging headline. (Copyblogger has some helpful tips for headline writing, Patel says.)
2. Write in a conversational tone.
3. Use sub-headlines to give your post structure that's easy for readers to navigate.

For more on why these elements are so important, watch the video above.

Related:

8 Must-Have Ingredients of a Successful Blog Post

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.