3 Tips for Landing Press for Your Startup

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Staff Writer. Covers leadership, media, technology and culture.
4 min read

Getting the word out about your new venture doesn't have to be intimidating.  Antonio Neves, leadership coach and founder of THINQACTION, has three tips on getting press for your startup.

1. Start small and targeted. Connect with the bloggers that cover your industry and build a rapport with them. You'll get on their radar, and if they choose to write about you, their story could get picked up by a major publication, leading to even more coverage. 

Related: Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

2. Think before you pitch. Journalists get pitched every day, so be discerning about what kind of contact you make. Don't send six emails or press releases when one or two will suffice.

3. Take the long view. Don't expect a cover story right out of the gate. When pitching, introduce yourself and your product and show you're aware of what kind of stories they cover. Also don't ask for press, just put your best foot forward and trust that your product and approach is compelling.

For more advice, check out the video above.  

Related: 4 Tips on Building Stronger Business Relationships

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur