Top Trending: Entrepreneurship Is Crossing the Fine Line Between Crazy and Genius

3 Tips for Landing Press for Your Startup

  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

Getting the word out about your new venture doesn't have to be intimidating.  Antonio Neves, leadership coach and founder of THINQACTION, has three tips on getting press for your startup.

1. Start small and targeted. Connect with the bloggers that cover your industry and build a rapport with them. You'll get on their radar, and if they choose to write about you, their story could get picked up by a major publication, leading to even more coverage. 

Related: Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

2. Think before you pitch. Journalists get pitched every day, so be discerning about what kind of contact you make. Don't send six emails or press releases when one or two will suffice.

3. Take the long view. Don't expect a cover story right out of the gate. When pitching, introduce yourself and your product and show you're aware of what kind of stories they cover. Also don't ask for press, just put your best foot forward and trust that your product and approach is compelling.

For more advice, check out the video above.  

Related: 4 Tips on Building Stronger Business Relationships

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.