Finding Customers

Two Simple Steps to Win Clients Your First Week in Business

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It takes time to spread the word about your startup and find early-adapting clients. But there are low-cost ways to build a following as early as Week 1 (that doesn't involve purchasing ads or billboard space).

In this Google Hangout, Dorie Clark, a business professor at Duke University and author of Reinventing You: Define Your Brand, Imagine Your Future, discusses how to lock-in customers during your first seven days in business.

Related: How to Win Clients Your First Week in Business

Edition: December 2016

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