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When Miami-based LiveNinja launched a new e-commerce tool earlier this year, they documented all the dos and don'ts of pitching to investors. Carolina Leon, director of marketing, says her team learned that one of the toughest balancing acts involved delivering the right amount of subtlety during a presentation.
While it's important to conduct thorough research and develop a pitch accordingly, Leon says it's also important to skip the salesman act and not overburden the audience with details.
Watch this quick video to learn Leon's lessons in practicing subtlety when pitching, and how to leave a lasting impression on investors.