This Billionaire's Definition of Success Will Surprise You
Billionaire entrepreneur John Paul DeJoria made his fortune by cofounding mega-companies like Paul Mitchell hair products and Patron tequila. Now, he's trying to tackle the digital music arena with his new company Rok Mobile.
We talked to DeJoria about his financial successes and the lessons he learned along the way.
Produced by Graham Flanagan. Additional camera by Justin Gmoser.
Watch all the latest Business Insider Video here