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This Billionaire's Definition of Success Will Surprise You

This story originally appeared on Business Insider

Billionaire entrepreneur John Paul DeJoria made his fortune by cofounding mega-companies like Paul Mitchell hair products and Patron tequila. Now, he's trying to tackle the digital music arena with his new company Rok Mobile

We talked to DeJoria about his financial successes and the lessons he learned along the way.

Produced by Graham Flanagan. Additional camera by Justin Gmoser.

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This story originally appeared on Business Insider