Screw the Competition. Entrepreneurs Need to Dominate From the Very Start.

Director of the Entrepreneur Partner Studio
4 min read

So you've just launched a new product or service. You want to give the competing companies in your industry a run, or at least keep pace with them.

Sounds good, right? Wrong. Competition is for sissies, says sales expert Grant Cardone

"I know the concept. If you're a good competitor, and I'm a competitor, and you run faster then supposedly I'll run faster. But if you're dependent on someone running faster, doing more, creating more quality -- if you're dependent on what somebody else does then you're in trouble," Cardone says.

Instead of always competing, the idea, Cardone says, is to get out ahead and dominate your space right from the start. Control it.

"You can't create anything great looking at what other people are doing," he says. "You need to get your thing and dominate."

For more of Cardone's thoughts on competing, watch the short video above.

Related: Competition Is for Sissies

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur