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Starting a Business / Competitive Advantages

Screw the Competition. Entrepreneurs Need to Dominate From the Very Start.

- Entrepreneur Staff
Director of the Entrepreneur Partner Studio
4 min read

So you've just launched a new product or service. You want to give the competing companies in your industry a run, or at least keep pace with them.

Sounds good, right? Wrong. Competition is for sissies, says sales expert Grant Cardone

"I know the concept. If you're a good competitor, and I'm a competitor, and you run faster then supposedly I'll run faster. But if you're dependent on someone running faster, doing more, creating more quality -- if you're dependent on what somebody else does then you're in trouble," Cardone says.

Instead of always competing, the idea, Cardone says, is to get out ahead and dominate your space right from the start. Control it.

"You can't create anything great looking at what other people are doing," he says. "You need to get your thing and dominate."

For more of Cardone's thoughts on competing, watch the short video above.

Related: Competition Is for Sissies

Never Again Get Blindsided by a Comparison to Your Competitors