Launching a Website: Think Simple for Success
It’s easy to overcomplicate web design, but for maximum success think simply. Give visitors one simple, clear action on each page. Our online experts explain why this is important -- and how you can pare down your message to a clear call to action, in this recent Google Hangout featuring: Ryan A. Cieslak, eBusiness Product Marketing Director at 1&1 Internet, Inc.; Karen Leland, president of Sterling Marketing Group; a marketing and brand-strategy firm and Ezra Firestone, an ecommerce expert and the founder of SmartMarketer.
For more tips, watch this short video, part of a larger 30-minute panel discussion.
For in-depth details on SEO, shipping and other tips and tricks for launching an e-commerce site, check out our Coaches Corner content center.