It’s easy to overcomplicate web design, but for maximum success think simply. Give visitors one simple, clear action on each page. Our online experts explain why this is important -- and how you can pare down your message to a clear call to action, in this recent Google Hangout featuring: Ryan A. Cieslak, eBusiness Product Marketing Director at 1&1 Internet, Inc.; Karen Leland, president of Sterling Marketing Group; a marketing and brand-strategy firm and Ezra Firestone, an ecommerce expert and the founder of SmartMarketer.
For more tips, watch this short video, part of a larger 30-minute panel discussion.
For in-depth details on SEO, shipping and other tips and tricks for launching an e-commerce site, check out our Coaches Corner content center.