Meet Your Market: 3 Ingredients to a Successful Launch

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Before startups can become big, established companies, they have to find their market. Trevor Owens, author of The Lean Enterprise (Wiley, 2014) explains this process isn’t an easy one, and will likely involve a massive pivot you weren’t expecting. In this speech to attendees at September’s Ready to Launch event, he explained how your idea will find its niche and what needs to be in place to get traction.

Find out Trevor Owens’ three factors for successful launches in this short video.


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