Sure, great communication is authentic and real. But it’s also edited. We asked our digital experts about the complex problem about being yourself but still being brand savvy. The team had some great insights about how to navigate the pitfalls that come with speaking without thinking, like this one from Jim Joseph, North American President of Cohn & Wolf, a communications agency: “Tailor who you are to what they’re looking to get from you.”
For this and more, watch this short video. Tell us how you navigate these issues in the comments.