Advertising on Facebook may sound enticing to a startup owner. But the truth is, the social network isn't meant for all types of businesses, says online marketing strategist Perry Marshall.
In figuring out the products or services that could benefit from Facebook ad campaigns, Marshall, a co-author of Ultimate Guide to Facebook Advertising and Ultimate Guide to Google AdWords says entrepreneurs must start with one essential question: Is my business meant for a yellow pages sort of listing or for a coffee-shop type of posting or gathering?
In this video, Marshall shares his one-phrase litmus test designed to help business owners discover their company's advertising potential on Facebook as well as a helpful quiz aimed at the same goal. To learn more about the Ultimate Guide to Facebook Advertising, check out this edited excerpt that covers The 4 Qualities of Businesses That Should Advertise on Facebook.