Facebook Advertising

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Data & Featured Lists Editor
5 min read

Advertising on Facebook may sound enticing to a startup owner. But the truth is, the social network isn't meant for all types of businesses, says online marketing strategist Perry Marshall.

In figuring out the products or services that could benefit from Facebook ad campaigns, Marshall, a co-author of Ultimate Guide to Facebook Advertising and Ultimate Guide to Google AdWords says entrepreneurs must start with one essential question: Is my business meant for a yellow pages sort of listing or for a coffee-shop type of posting or gathering? 

In this video, Marshall shares his one-phrase litmus test designed to help business owners discover their company's advertising potential on Facebook as well as a helpful quiz aimed at the same goal. To learn more about the Ultimate Guide to Facebook Advertising, check out this edited excerpt that covers The 4 Qualities of Businesses That Should Advertise on Facebook.

Related:  

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running 

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.