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What Great Brands Know: Stop Waiting for Perfection

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Waiting to launch? You might rethink that. “A good plan executed today is better than a perfect plan executed next week,” said brand-building expert Denise Lee Yohn at Entrepreneur’s Ready to Launch event held last September. Watch this short video to learn about what she calls your ‘minimum viable brand’ and how it can help your business.

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Edition: May 2017

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