Ready to Launch

What Great Brands Know: Don't Chase Customers

Assistant Editor, Contributed Content
3 min read
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Be so distinct people either love you or hate you. Denise Lee Yohn, a brand-building expert, explained the best brands understand their market so well, they never need to chase their customer base.  Find out more about what Yohn had to say at last September’s Ready to Launch event in this short video.

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