What's Missing From Your Facebook Ad Strategy

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Want to connect to potential customers on Facebook? Follow the same etiquette rules you'd use at a business conference.

"What we have to realize is it's kind of like meeting someone at a networking event, conference, or party ... there has to be a relationship-build," says Keith Krance, author of Ultimate Guide to Facebook Advertising.

In this Google Hangout, Krance, president of Internet marketing consultancy Dominate Web Media, walks us through the three phases of engaging with customers via Facebook advertising, as well as a simple budgeting trick that will help you execute a rapport-building campaign. 

Related: 

Want to Advertise on Facebook? Ask Yourself the 'Coffee Shop Question' First

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

 

Edition: July 2017

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