Write a Winning Advertising Campaign on Google AdWords
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Mike Rhodes of WebSavvy says one of the greatest benefits of Google Adwords is its sheer measurability, making it a firm testing ground for identifying which campaigns are getting customers to click your ad.
Rhodes, co-author of Ultimate Guide to Google AdWords, says that in order to capitalize on this "amazing ad machine," entrepreneurs must routinely perform an "AdWords Audit." In this quick video, he explains how to test winning ad copy and develop a Google advertising strategy.