Marketing Bootcamp

How to Harness Your Brand's Energy

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Brands are more than their logos or their taglines. These elements are just the tip of the branding iceberg, explains Karen Leland, president of Sterling Marketing Group, a branding firm. Listen to Leland and Brad Smith, EVP of customer experience at Sage North America, explain what a brand is and how to maximize it.

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Edition: December 2016

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