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Marketing / Business Circle

How to Harness Your Brand's Energy

Assistant Editor, Contributed Content
5 min read
Opinions expressed by Entrepreneur contributors are their own.

Brands are more than their logos or their taglines. These elements are just the tip of the branding iceberg, explains Karen Leland, president of Sterling Marketing Group, a branding firm. Listen to Leland and Brad Smith, EVP of customer experience at Sage North America, explain what a brand is and how to maximize it.

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In Branding, Play the Long Game