Marketing Bootcamp

Reclaim Your Brand After a Crisis

  • ---Shares

Every company makes mistakes. But it’s how you respond that can make or break your relationship with customers and how your company is perceived. In this hangout, editorial director Ray Hennessey talks with branding and customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America about how to come back when your company’s reputation takes a hit. Check out their advice in this short video.

Related: 

In Branding, Play the Long Game

What’s Missing From Your Facebook Ad Strategy

7 Ways to Know You’re Sending Marketing Emails to People Who Might Read Them

 
Edition: December 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now