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Marketing / Business Circle

Reclaim Your Brand After a Crisis

Assistant Editor, Contributed Content
5 min read
Opinions expressed by Entrepreneur contributors are their own.

Every company makes mistakes. But it’s how you respond that can make or break your relationship with customers and how your company is perceived. In this hangout, editorial director Ray Hennessey talks with branding and customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America about how to come back when your company’s reputation takes a hit. Check out their advice in this short video.

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Ask Yourself: Who's Protecting Your Company's Brand?