My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


To Hook Customers, Get Them Invested in Future Rewards

7 min read
Opinions expressed by Entrepreneur contributors are their own.

Habit forming products get better with time and use. Entrepreneur and author Nir Eyal explains how improving services with content or users can increase engagement and the value of a product in someone’s eyes, and increase the value of their next experience. Learn about how you can get a customer invested in your product with this recent keynote speech at AlleyNYC. Investment is the last step in the cycle, and the part that begins the loop again. These investments come in two forms, and neither has anything to do with the price of stocks. Learn how to continue to the hook in this short video.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.


Want to be Successful? Become Someone's Daily Habit.

Leverage Emotion to Design a Product They Can't Live Without

Learn the Formula to Make Customers Take Action

Know These 3 Reward Types to Scratch a Customer's Itch?

Steps to Knowing What Your Customers Want Better Than They Do

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur