Habit forming products get better with time and use. Entrepreneur and author Nir Eyal explains how improving services with content or users can increase engagement and the value of a product in someone’s eyes, and increase the value of their next experience. Learn about how you can get a customer invested in your product with this recent keynote speech at AlleyNYC. Investment is the last step in the cycle, and the part that begins the loop again. These investments come in two forms, and neither has anything to do with the price of stocks. Learn how to continue to the hook in this short video.
Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.