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Do you know why your customers want your solution? It seems like a simple question, but it’s one that many business owners overlook or even misunderstand. Our customer service experts Brad Smith of Sage North America and Ezra Firestone, founder of Smart Marketer explain why knowing the problems that drive your customers to your solution can help you forge a long-term relationship with them.

For more insights, watch this short video.

Related: 4 Ways to Make Your Business a Powerful Customer Magnet

Edition: May 2017

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