Technology

Worry About Late Adopters to Go Mainstream

Data & Featured Lists Editor
5 min read

Martin Zwilling, CEO of Startup Professionals, says too often technical entrepreneurs fall into the trap of dedicating their business to the wants and needs of like-minded tech enthusiasts. But simple math shows listening too much to your early adopters can lead to your product's slow death. 

While your first customers are critical and deserve respect, the veteran startup mentor says "early adopters represent only 10 to 15 percent of potential customers." In this Google Hangout, Zwilling discusses different customer segments and why maximizing your marketing efforts for the mainstream crowd and later adopters -- including tech skeptics -- is key to long-term survival in the market. 

Related: Early Adopters Are Great, But They Aren't Most Customers

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.