Worry About Late Adopters to Go Mainstream

Data & Featured Lists Editor
5 min read

Martin Zwilling, CEO of Startup Professionals, says too often technical entrepreneurs fall into the trap of dedicating their business to the wants and needs of like-minded tech enthusiasts. But simple math shows listening too much to your early adopters can lead to your product's slow death. 

While your first customers are critical and deserve respect, the veteran startup mentor says "early adopters represent only 10 to 15 percent of potential customers." In this Google Hangout, Zwilling discusses different customer segments and why maximizing your marketing efforts for the mainstream crowd and later adopters -- including tech skeptics -- is key to long-term survival in the market. 

Related: Early Adopters Are Great, But They Aren't Most Customers

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.