Technology

Worry About Late Adopters to Go Mainstream

Martin Zwilling, CEO of Startup Professionals, says too often technical entrepreneurs fall into the trap of dedicating their business to the wants and needs of like-minded tech enthusiasts. But simple math shows listening too much to your early adopters can lead to your product's slow death. 

While your first customers are critical and deserve respect, the veteran startup mentor says "early adopters represent only 10 to 15 percent of potential customers." In this Google Hangout, Zwilling discusses different customer segments and why maximizing your marketing efforts for the mainstream crowd and later adopters -- including tech skeptics -- is key to long-term survival in the market. 

Related: Early Adopters Are Great, But They Aren't Most Customers

Edition: December 2016

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