Create Curiosity-Driven Facebook Posts to Gain New Customers

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In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits.

Keith Krance, founder of Dominate Web Media, says there are specific tactics for engaging new customers through Facebook. It starts with creating 'Facebook-appropriate offers' (aka lead magnets or hooks) that are easy to consume and can whet the curiosities of your target market. In this quick Google Hangout, he discusses the bite-sized steps to growing a Facebook following for your business.

Related: 4 Ways to Make Your Facebook Posts Shine

Edition: December 2016

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