My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Google AdWords

Cut the Fluff to Master Google AdWords

Data & Featured Lists Editor
4 min read

Anyone can create a Google Adwords campaign, says Mike Rhodes, co-author of Ultimate Guide to Google AdWords. In fact, it only takes nine simple steps and no more than 15 minutes to setup.

While setup is quick, writing a winning ad requires testing ideas and clear writing that cuts through the fluff, according to Rhodes, who founded the Melbourne-based digital agency WebSavvy. In this quick video, he describes why sharp and straightforward ads work best and how that approach can take your Google AdWords campaign to the next level. 

Related: How to Improve Your Google Adwords Campaign This Holiday Season

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur