Cut the Fluff to Master Google AdWords

Anyone can create a Google Adwords campaign, says Mike Rhodes, co-author of Ultimate Guide to Google AdWords. In fact, it only takes nine simple steps and no more than 15 minutes to setup.

While setup is quick, writing a winning ad requires testing ideas and clear writing that cuts through the fluff, according to Rhodes, who founded the Melbourne-based digital agency WebSavvy. In this quick video, he describes why sharp and straightforward ads work best and how that approach can take your Google AdWords campaign to the next level. 

Related: How to Improve Your Google Adwords Campaign This Holiday Season

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