Why Core Values Drive Business

  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

While business ebbs and flows, your company’s values must remain steady. In a recent Google Hangout, Entrepreneur.com editorial director Ray Hennessey chatted with a panel of business experts about why these values are important and how they can ground a company.

Integrity. Building trust is essential to creating a customer base, according to Chris Hernandez, of Hernandez Companies, a construction business based in Arizona. “We depend so much on repeat business. Our integrity has to be consistent all the time.”

Resilience. Small business comes with its ups and downs and can be extremely emotional, says Mauricio Simbeck, founder of wellness chain Milagros de Mexico. He says that with a set of core values, “Every time you have a down you can...bounce back.”

For more insights, check out this short video.

Related: Every Business Must Raise Funding and Other Startup Myths

This article is editorial content and reflects the personal views and opinions of the participants.

Edition: June 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.