The Test All Great Content Must Pass, According to Guy Kawasaki

  • ---Shares
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It's one thing to be active on social media, but it's quite another to properly feed and satiate the "Content Monster," writes Guy Kawasaki in his latest book The Art of Social Media. His key to compelling content? Shareability. In this short video, the current chief evangelist of Canva, an Australia-based graphics-design service, explains why shareability offers a win-win strategy for social media pros, content creators and readers alike.  

Related: Create Curiosity-Driven Facebook Posts to Gain New Customers 


Edition: March 2017

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