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Starting a Business / Business Plans

Struggling to Define Your Business Goals? Ask Yourself These Questions.

Data & Featured Lists Editor
4 min read
Opinions expressed by Entrepreneur contributors are their own.

In our book Write Your Business Plan, the staff of Entrepreneur Media offers an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. Here's a sneak peek at what you'll find inside.

In the 1950s, a salesman named Ray Kroc sold several food-mixers to two brothers who ran a roadside restaurant in southern California. Kroc saw huge potential in the small burger joint, so he wrote a business plan outlining an ambitious goal: create a network of these McDonald's restaurants across the country using the best practices of the original family-run establishment. He presented the plan to the McDonald brothers and a fast-food powerhouse was born.

Whether you aim to build a rapidly-growing empire or a stable, small operation, getting a firm handle on your goals and objectives is critical in setting your company's direction. Watch this quick video and learn more about which questions to ask yourself when setting goals and crafting strategic plans for your business. 

Related: How to Determine the Goals and Objectives of Your Business Plan

There's a Problem With Every One of Your Long-Term Plans