Show Your Competitive Edge Without Knocking Your Rivals

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Highlighting your competitive strengths in your business plan isn't about slandering your competition. Instead, clearly identify why you're a better choice in meaningful ways such as cost, convenience, visibility and geography. Watch this quick video to learn how to discover what makes your product or service the best choice.

Related: Identifying Your Competitive Strengths for Your Business Plan

Edition: July 2017

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