Katy Perry has the largest Twitter following in the world, according to TwitterCounter.com. With a 66.6 million follower-count, the diva outpaces any other pop star or person in power (including the president of the United States) on the social network.
You might not have her massive millennial following, but the star’s Twitter feed does offer takeaways for growing your personal brand or small business, according to Kim Garst, head of branding consultancy Boom! Social and co-author of Success Secrets of the Online Marketing Superstars.
In this quick video Garst breaks down Perry’s strategy and why you don’t have to be a mega-star to rock social media marketing on Twitter.