Growth Strategies

How Do I Get Into Big-Box Stores? What Shark Tank's Barbara Corcoran Told This Entrepreneur.

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Craig Madaus knows the Bübi Bottle is a winner. He just needs to get America’s big-box retailers to agree.

Yes, he’s entering a crowded market; the shelves of Modell’s and Bed Bath and Beyond are already flooded with BPA-free, microwave-safe water bottles. But those bottles can’t be flipped inside out for rinsing. And they’re not alligator-tested, either.

So why aren’t big-box stores begging to sell the Bübi? In a recent pitch event at Entrepreneur’s Growth Conference, Shark Tank star Barbara Corcoran offered its inventor some valuable advice.

Check out the video above.


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Edition: November 2016

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