Crowdfunding

2 of the Biggest Myths Surrounding Crowdfunding (Video)

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If the thought of crowdfunding conjures notions of converting untold masses, it might be helpful to envision the process as slightly more personalized.

“The number one myth [about crowdfunding] is the word ‘crowd’ itself,” says Sally Outlaw, CEO of Peerbackers, a consulting firm. “You have to go out there really one-to-one. It comes back down to personal relationships -- the success of a campaign.”

For more from Outlaw, including the second-biggest myth surrounding crowdfunding, check out this short video.

Related: This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter

Edition: December 2016

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