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Growth Strategies / Project Grow

2 of the Biggest Myths Surrounding Crowdfunding (Video)

Former Staff Writer
3 min read
Opinions expressed by Entrepreneur contributors are their own.

If the thought of crowdfunding conjures notions of converting untold masses, it might be helpful to envision the process as slightly more personalized.

“The number one myth [about crowdfunding] is the word ‘crowd’ itself,” says Sally Outlaw, CEO of Peerbackers, a consulting firm. “You have to go out there really one-to-one. It comes back down to personal relationships -- the success of a campaign.”

For more from Outlaw, including the second-biggest myth surrounding crowdfunding, check out this short video.

Related: This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter

3 Crowdfunding Tips Every Company Forgets From a Brand That Raised $800,000 and Got Acquired