Uber

What Uber Has Learned About Expansion, Hurdles and Growing Pains

Senior Entrepreneurship Writer at CNBC
15+ min read

For entrepreneurs, the story of Uber is a fairytale. Five years ago, the ridesharing startup launched in San Francisco. Today, it operates in 300 cities in 58 countries and is valued at about $50 billion.

That kind of growth is unequivocally amazing. But it comes with serious hurdles, especially for a startup in an industry that demands new rules and regulations.

Earlier this summer, I had a chance to sit down with Uber’s East Coast general manager, Meghan Verena Joyce, at the entrepreneurship conference 36|86 in Nashville. Joyce explained how Uber knows when it is time to launch in a new market, how the company manages the constant push to get lawmakers to adopt ridesharing regulation and what its biggest pain points have been.

Joyce also spoke about what it takes to get hesitant potential customers to hail a ride with their smartphone and hop in a stranger’s car.

Check out the video above.

Related:

5 Entrepreneurial Lessons From Uber on Its 5-Year Anniversary

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Finland's Capital Wants to Do Away With Car Ownership

The Future of the Sharing Economy Is a World Built Like Bitcoin

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.