Why Amazon Added a Pop-Up Loft in NYC

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Staff Writer. Covers leadership, media, technology and culture.
3 min read

Amazon Web Services (AWS) expanded its pop-up loft program, a hybrid learning hub and co-working space, to New York this summer after launching in San Francisco last year. So what makes these cities such a fit for this initiative?

Amazon’s VP of Worldwide Marketing Ariel Kelman says AWS has released more than 500 new services and features in the last year, and these spaces are all about getting closer to the communities asking those questions. “Having that direct contact and the day-to-day interaction with customers in two of the hottest startup markets in the world is just invaluable to keep the engine of innovation going at AWS," says Kelman. The company says more are lofts are planned, all in areas around the world with strong startup communities.

To learn more, watch this short video.  

Related: Tour Amazon's Funky Pop-up Loft Designed for Tech Entrepreneurs

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur