Retail

The Secret Ingredient That Helped This Company Get Its Products on Shelves

Five years after first launching Blind Barber -- a hipster barber shop for dudes that's fused with a cafe/lounge -- now has three locations as well as a line of men's grooming products sold online and in stores like Barneys New York. 

Sounds great, but not so easy. How does a startup get its products onto the shelves of a major retail store? For Blind Barber, it's about creating a community around the in-store experience as well as extending that branding over social media and events.

"That [community] is the secret ingredient to everything we've been putting out there," co-founder Jeff Laub says. "I think stores realized that. All of a sudden, we built upon that community and so now you're not just putting a pomeade in your hair -- you're making a bunch of friends, too. You feel like you're part of something."

It helps when you can give a store a story to tell about your product, Laub says. It can be "the differentiator."

Check out the video above for more on Laub's thoughts on getting your products on store shelves.

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