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Lifestyle / You've Arrived

Dylan Lauren on Making Candy Glamorous

Data & Featured Lists Editor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

How do you turn sweets into a luxury brand? According to Dylan Lauren, founder of Dylan's Candy Bar, it's not about high price-tags but experience. We spoke with the style-savvy entrepreneur at the company's flagship in New York City about how she creates a "retail-tainment" experience for a wide-range of consumers by awakening the inner-child in everyone, from celebrities to tourists and shoppers of all ages. 

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