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Lifestyle / Tech Startups

How Genius Picked Its Headquarters' New 'Hood'

Data & Featured Lists Editor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Since last year, Tom Lehman and Ilan Zechory oversaw many changes at their company: a rebrand from 'Rap Genius' to simply 'Genius,' a co-founder's resignation, and most recently, the relocation of the entire company's Brooklyn headquarters. Instead of staying in hipster-flooded Williamsburg or joining Etsy in trendy DUMBO, they opted for a 44,000-square-foot former factory in Gowanus, a neighborhood known for its old canal. In this quick video, Genius CEO and co-founder Tom Lehman explains why he and his partner chose this spot for Genius' new stomping grounds. (Hint: They made staff needs a priority.)

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