Tech Startups

How Genius Picked Its Headquarters' New 'Hood'

  • ---Shares

Since last year, Tom Lehman and Ilan Zechory oversaw many changes at their company: a rebrand from 'Rap Genius' to simply 'Genius,' a co-founder's resignation, and most recently, the relocation of the entire company's Brooklyn headquarters. Instead of staying in hipster-flooded Williamsburg or joining Etsy in trendy DUMBO, they opted for a 44,000-square-foot former factory in Gowanus, a neighborhood known for its old canal. In this quick video, Genius CEO and co-founder Tom Lehman explains why he and his partner chose this spot for Genius' new stomping grounds. (Hint: They made staff needs a priority.)

Related: Dylan Lauren on Making Candy Glamorous

Edition: December 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now