Beyond Code: The Co-Founder of Genius Explains What Every Internet Project Needs Now

It’s easy for engineers, developers and hardcore technologists to get lost in the latest coding capabilities or industry advancements. But Tom Lehman, CEO and co-founder of Genius (formerly Rap Genius), says it’s important for even the most brilliant tech whiz to tap areas of the brain that's not rooted in deep science or engineering. Lehman breaks down what every entrepreneur should consider before building anything on the Internet. Watch this short video to learn what’s on his checklist.

Related: How Genius Picked Its Headquarters’ New ‘Hood’

Edition: October 2016

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