Technology

Littlebits Founder: Want Kids Excited About STEM? Make Sure Parents Aren't Intimidated.

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
3 min read

Much has been written about how to get kids excited about science and technology. But for LittleBits founder and CEO Ayah Bdeir, it all starts with the parents.

"I think part of the challenge is that sometimes engineering is intimidating to the parents who themselves don't consider themselves tech savvy or inventors,” says Bdeir.

To this end, her company makes products that are gender neutral and age agnostic. Features like clear, easy-to-follow instructions help demystify technology for parents. When a project is easy to complete, parents can have a sense of accomplishment and are more excited to put together another kit -- either alone or with their kids. Says Bdeir, “Sometimes you have to get the parents more comfortable.”


For more from Bdeir on getting kids more interested in technology, check out the video above.

Related: Tour LittleBits, the Store for Inventors of All Ages

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.