Check back each Monday morning for this weekly tips recap designed to help you work smarter.
There are a number of ways your business could benefit from building relationships and creating community. Wade Eyerly, founder of private aviation startup Beacon, lauched his company with only a handful of routes. This strategy helped the company connect with a core group customers and better cater to them over the long-term.
A CEO can't build community alone. Jon Taffer, host of TV's Bar Rescue, suggests you make sure your current staffers are passionate about your business. This will make it easier for them to forge bonds with your customers.
Passionate customers can also become powerful community builders. Jeff Laub, co-founded Blind Barber, a speakeasy with a hidden door that leads to a men's grooming spot. He says creating an one-of-a-kind experience entices customers to buzz about your brand to friends, who will return to your business again and again.