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Starting a Business

Does Your Business Idea Pass the 4 a.m. Test?

Former Managing Editor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

At some point in the course of our everyday lives, most of us will encounter a problem and recognize that there could be a better way. Few of us will take it upon ourselves to solve that problem.

That’s what separates entrepreneurs from the rest of us: They’re willing to take the risk where others aren’t. They see possibility where others don’t.

Still, how does an aspiring entrepreneur decide that a problem is his to solve? How personally attached does he have to be to the idea for it to be worth pursuing?

For Alexis Ohanian, who co-founded the user-generated news platform Reddit, the idea has to pass "the 4 a.m. test." Find out what he means in the video above.


How Reddit Has Been Forced to Evolve

Reddit Co-Founder Alexis Ohanian: Building a Business Mostly Isn't Fun

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