Does Your Business Idea Pass the 4 a.m. Test?
At some point in the course of our everyday lives, most of us will encounter a problem and recognize that there could be a better way. Few of us will take it upon ourselves to solve that problem.
That’s what separates entrepreneurs from the rest of us: They’re willing to take the risk where others aren’t. They see possibility where others don’t.
Still, how does an aspiring entrepreneur decide that a problem is his to solve? How personally attached does he have to be to the idea for it to be worth pursuing?