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Technology

Inside This Cycling Startup's High-Tech Livestreaming Studio

Data & Featured Lists Editor
4 min read
Opinions expressed by Entrepreneur contributors are their own.

To the untrained eye, Peloton’s flagship studio in Manhattan could seem like just another boutique cycling brand. There’s an an airy cafe, a lounge and retail store, and rows of bikes for locals and tourists who want to take a class in person. But behind-the-scenes, this chic spot is a high-tech hub, where Peloton’s control room operators broadcast live classes to Peloton bike owners and app subscribers around the world. It’s a tech-centered approach to fitness that includes specially-designed bikes with built-in tablets connecting users with on-demand classes, performance metrics, other cyclers and instructors.

In addition to six control room technicians, Peloton also employs 45 software engineers to manage the app and livestreaming experience, a team it’s looking to double with its recent funding round of $75 million from private equity firm Catterton. To date, the startup has raised a total of $120 million in funding.

Watch this quick video with co-founders John Foley and Yony Feng to learn more about the tech powering this fitness brand’s Peloton's growth.

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