Inside This Cycling Startup's High-Tech Livestreaming Studio
To the untrained eye, Peloton’s flagship studio in Manhattan could seem like just another boutique cycling brand. There’s an an airy cafe, a lounge and retail store, and rows of bikes for locals and tourists who want to take a class in person. But behind-the-scenes, this chic spot is a high-tech hub, where Peloton’s control room operators broadcast live classes to Peloton bike owners and app subscribers around the world. It’s a tech-centered approach to fitness that includes specially-designed bikes with built-in tablets connecting users with on-demand classes, performance metrics, other cyclers and instructors.
In addition to six control room technicians, Peloton also employs 45 software engineers to manage the app and livestreaming experience, a team it’s looking to double with its recent funding round of $75 million from private equity firm Catterton. To date, the startup has raised a total of $120 million in funding.
Watch this quick video with co-founders John Foley and Yony Feng to learn more about the tech powering this fitness brand’s Peloton's growth.