My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Radicals & Visionaries

Strategies That Help This Transportation Startup Stay Distinct

Data & Featured Lists Editor
4 min read

Apps such as Uber and Lyft may have disrupted transportation by offering on-demand rides at competitive prices. But the trend has paved the way for new opportunities, says Richard Fertig, founder of Brilliant Transportation.

“As people move toward the less expensive, less premium services,” says Fertig, “it also creates another void that we’re filling on the high end.”

He adds that while the current market is focused on discounts and volume, Brilliant’s jet-black, luxury vans can cater to the personalized needs of travelers on the road, whether it’s to chauffeur a large party for a weekend-long platinum wedding, or to shuttle executives seeking privacy, wi-fi connectivity and specific catering during a regional business trip.

In this short video, Fertig reveal how personalization plays an important role in helping his transportation company stand apart.

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur