Daniel Lubetzky

Attention Anxious Aspiring Entrepreneurs: Find a Business Partner

Brace yourself. This might sting a wee bit: Not everyone should go it alone.

That doesn’t mean you shouldn’t be an entrepreneur, though. It just means that you might need a partner to hike the startup path with you, says Daniel Lubetzky, the founder of KIND Healthy Snacks, at the Entrepreneur 360 conference in New York City.

“I know a lot of friends who come up with amazing stuff, but they are not meant to go on that journey alone," Lubetzky says. "They are meant to have a partner, and that partner can maybe compliment them. They are the creative force, but they need a partner to be the operational force, or something else.”

Related: Growing a Company Takes the Confidence to Know Your Limits

Lubetzky is a solo founder. He launched KIND Healthy Snacks in 2004 and since then has sold more than billion bars. The New York City-based company has more than 300 full-time employees.

But he says that he knew, fully and completely, that he was devoted to KIND, despite countless naysayers. If you don’t have that level of total and complete confidence, then perhaps you shouldn’t quit your day job just yet.

Related: The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

“If you have a personality where you are doubting yourself all the time and you just don’t think that is what you are meant to do,” Lubetzky says, then “maybe you shouldn’t do it.”  

To hear more from Lubetzky on how to know whether you are ready to go it alone, look for a business partner or hold off for a better opportunity, watch the video above.

Related: Why the Founder of KIND Doesn't Use the Word 'Employee'